Our Story
The Power of Scents That Bring Us Home
There is a scent that instantly takes you back to a happy moment.
The lemon freshly picked under the Positano sun. The fresh basil in the gardens of Ravello. The sea salt caressing your skin in Capri. The scent of tomato leaves mingling with magnolia on a Sunday in Naples.
Scents have the power to bring us back to the most beautiful moments of our lives. They make us feel at home, even when we're far away. They give us that sense of belonging, that dormant pure happiness.
Casa Amalfi was born from this magic.
Coming Home: From Sydney to the Coast
After two decades in Sydney, Australia, running a successful Italian fashion business, Ivan and Simonetta returned to their hometown of Naples in 2019.
In the midst of the pandemic's challenges, they found comfort in the extraordinary beauty of the Amalfi Coast, where the inspiration for Casa Amalfi was born.
Inspired by long summers immersed in the natural splendor of this coastal paradise, Ivan and Simonetta decided to create a brand that would redefine luxury as a celebration of wellness, sustainability, harmony with nature and traditions.
Away from their homeland for years, they rediscovered the power of the Coast's scents: those unmistakable aromas that brought them back to childhood memories, to happy moments, to a deep sense of belonging. And they understood that this magic had to be shared with the world.
A Love Letter to the Amalfi Coast
Casa Amalfi is a love letter to the Amalfi Coast — a tribute to its vibrant culture, timeless elegance, and the simple luxuries of Mediterranean life.
Every product — from our soaps and candles to gift sets, body care, linens, and hand-painted ceramics — reflects the breathtaking landscapes and rich traditions of this land.
We want every fragrance, every touch, every detail to bring you back to those moments of pure happiness experienced on the Coast. So you can close your eyes and feel yourself there: among the alleys of Positano, on the terraces of Ravello, in the crystal waters of Capri, in the lively streets of Naples.
Tradition at the Heart of Everything
Tradition is the heart of what we do.
We are proud to work closely with skilled artisans of the Amalfi Coast to create beautiful collections, hand-painted and carefully crafted, that honor their mastery and cultural heritage.
Every piece tells a story. Every fragrance is a memory. Every creation is a love letter to Italy.
Sustainability and Beauty
At Casa Amalfi, we are committed to preserving the beauty of our environment and supporting local artisans.
From hand-painted ceramics to eco-conscious skincare, our creations invite you to experience the essence of the Amalfi Coast in your home, celebrating a harmonious blend of history, art, and sustainability.
A Sensory Journey
Join us on a sensory journey to the Amalfi Coast.
Let the beauty and romance of this coastal paradise fill your world.Let the scents bring you back to your happiest moments.Let every product make you feel at home.
Casa Amalfi. The art of living il Mediterraneo.