Our Story

After living in Sydney Australian for over two decades and running their own Italian fashion company, Ivan and Simonetta returned to their hometown of Naples in 2019 at the beginning of the pandemic. 

It was here when they could escape to the beauty of the Amalfi Coast that the Casa Amalfi brand was imagined and through hard work and vision, was finally released.

Having spent long summers soaking up the pure natural beauty of the Amalfi Coast, Ivan and Simonetta wanted to create a brand that reinterpreted the idea of luxury.

For them the luxuries of the Amalfi Coast were not only the yachts and grand villas, but the sheer beauty of the nature, the healthy lifestyle of the locals and their connection to the land. The concept of luxury has been redefined to be more about well being. Our health, our hygiene and the change in priorities of lifestyle have all become contributing factors in the creation of Casa Amalfi. For Ivan and Simonetta, this is the beginning of their expanding collection of products aimed at promoting well-being. The key words for the newly created label are: "Feeling, Harmony, Well-Being and Beauty".

Brand

Casa Amalfi, is a distinguished purveyor of Italian lifestyle and fashion excellence. Our brand is a testament the artistry of Italy, crafting luxury soaps, body washes, body creams, candles, ceramics, home fragrances, and household linen that encapsulate the very essence of the Amalfi Coast.

In our quest for perfection, we proudly ensure that every facet of our creations embodies the scents, colours, beauty and opulence of this breathtaking coastal region. Casa Amalfi is more than just a brand; it is a commitment to preserving the essence of Italian craftsmanship.

At Casa Amalfi, sustainability is at the core of our philosophy. We have taken a resolute stance in plastic, we are striving to incorporate only recycled plastic into all our products and packaging to play our part in benefiting the environment. We opt for locally sourced recycled paper, reducing our environmental footprint and contributing to a cleaner world. We are proud to say that our soaps and our gift sets are all entirely plastic free!

Our beautiful ceramics are masterpieces in themselves, wonderfully hand-painted by artisanal masters whose skills have been passed down through generations. Each piece is a testament to the rich heritage of Italian craftsmanship, a symbol of timeless beauty and elegance.

Our solid body soaps, body washes, body creams, and scrubs are a celebration of nature’s bounty. Formulated with 100% natural ingredients, they are proudly vegan, cruelty-free and 100% made in the heart of Italy. Enriched with shea butter and jojoba oil, our formula holds the prestigious RSPO certification, demonstrating our unwavering commitment to environmental responsibility. The cold saponification process we employ is not only envioromentally friendly but also ensures the utmost quality and care in every product we create.

In our linen range, we adhere to the highest standards of quality. We use only 100% natural threads, guaranteeing exceptional durability over time and an extraordinary sensation of comfort and well-being against the skin. These natural fibres are sourced from renewable resources, offering maximum protection from the elements and an overall sense of well-being. Our commitment to quality is evident in our certifications, including the esteemed “Masters of Linen” and “OEKO-TEX Standard 100” standards, as well as the prestigious GOTs certification.

Casa Amalfi invites you to experience the epitome of Italian craftsmanship, where each creation is a masterpiece, a tribute to the Amalfi Coast’s allure, and a pledge to a sustainable and harmonious world. Welcome to a world where luxury, artistry, and environmental converge seamlessly.

Mission

At Casa Amalfi, our mission is to enhance the quality of life through the use of natural, vegan, and sustainable products. We aspire to foster sustainability, beginning with our solid-100% natural, highly concentrated, and exceptionally long lasting- a homage to the past and a commitment to our environment.

As a dedicated lifestyle brand, we craft textiles exclusively from natural fibres of known organic origins, complemented by eco-friendly dyes and a meticulously vetted supply chain and we are 100% made in the heart of Italy. From sumptuous cosmetics to artisanal soaps and ceramics, our philosophy is rooted in respect for people, nature, animals and traditions, underpinned by our unwavering dedication to passion and research.

Vision

Casa Amalfi envisions bringing a touch of romance, a slice of paradise, and the fragrances of the Amalfi Coast into every home. We curate elegant and refined gift boxes that offer a sensory journey through the unique scents of this exquisite region. Our mission is to champion and showcase local artisanal craftsmanship harnessing the power of natural and sustainable elements.